SINGAPORE - On Saturday 25 March 8:30 p.m. local time, skylines around the globe will go dark as millions unite to celebrate WWF’s Earth Hour and shine a light on climate action.
From the Eiffel Tower to Taipei 101 and the Empire State Building to the Acropolis, thousands of landmarks will switch off their lights in solidarity as individuals, communities and organizations worldwide deliver on their potential to help change climate change, the planet’s biggest environmental challenge yet.
2017 marks the tenth anniversary of Earth Hour which started as a symbolic event in Sydney in 2007. Today, it is the world’s largest grassroots movement for the environment, ensuring that people who are on the frontlines of climate change, are also empowered to be the planet’s first line of defense.
“We started Earth Hour to make a statement. Never did we imagine that we would be writing a dramatic new story for climate action where each individual can help turn the page toward a sustainable, climate-resilient future for all,” said Siddarth Das, Executive Director, Earth Hour Global. “In ten years, Earth Hour has helped protect seas in Russia and Argentina, raised funds for conservation projects in Southeast Asia and the Amazon and even created a forest in Uganda and none of this would have been possible without the force that binds us all together – our collective determination to protect the one planet we all share.”
Building on the impact it has created in the last decade, in 2017, Earth Hour supporters in Spain and the UK are urging the government to deliver strong climate action and meet their commitments under the Paris Agreement. In Hungary and Uganda, people are encouraging communities and organizations to shift to renewable energy while in Cambodia, Greece and Colombia, people are coming together to act toward sustainable lifestyles.
In Australia, the birthplace of the movement, WWF is using Earth Hour to spread awareness on renewable energy among the youth while also inviting supporters who switch off the lights to donate toward solar lighting in rural communities in Ethiopia. Similarly, people in Singapore, Indonesia, India and Hong Kong are teaming up as ‘Earth Hour Buddies’ to help protect forests and oceans and promote sustainable living.
“Climate change is visible proof that our actions can have a ripple effect beyond physical borders. It is up to each of us to ensure the impact we create helps instead to improve the lives of those around us and elsewhere, at present and in the future,” added Das.
To inspire more people to act, this year the Earth Hour movement is also inviting supporters to show their commitment to the cause on their Facebook timelines, in parallel to the lights out rolling across skylines. People around the world can log onto earthhour.org/climateaction to donate five Facebook posts to Earth Hour and encourage their friends to be a part of local climate efforts. They can also use a new Facebook profile picture frame available on www.facebook.com/earthhour to celebrate Earth Hour on their own personal landmark- their Facebook page.
“The world’s eleventh Earth Hour comes at the eleventh hour for the planet. Whether it is the flick of a switch or a click online, we urge people around the world to take a stand for climate action,” said Das.
Earth Hour will take place on Saturday 25 March 2017 at 8:30 p.m. local time. Follow the movement as it rolls across the time zones on www.earthhour.org/live and log on to www.earthhour.org to know more and read additional stories on WWF teams and individuals using the Earth Hour movement to shine a light on climate action. This is our time to change climate change.
Notes to Editors:
Images from Earth Hour events around the world will be uploaded in real-time here.
Please send all requests for video footages to firstname.lastname@example.org.
You can also find previous Earth Hour videos on the links indicated below:
- Link to Earth Hour's 10 years of impact video: https://youtu.be/CZp4LX4AYnM
- Link to Earth Hour’s 10-year journey animation video: ehour.me/EH-Animation
- Link to Earth Hour’s ‘The Future Starts Today’ video: http://ehour.me/FutureStartsToday2017
- Link to photos of previous Earth Hour events and impacts:
To know more about WWF’s work on climate policy and action, please visit http://wwf.panda.org/what_we_do/footprint/climate_carbon_energy/
For more information, please contact:
Rucha Naware, WWF International: email@example.com; +32465751339
Julien Anseau, WWF International: firstname.lastname@example.org; +6590601957
WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
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About Earth Hour
Earth Hour is WWF's global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become the world's largest grassroots movement for the environment, inspiring individuals, communities, businesses and organizations in more than 170 countries and territories to take tangible climate action for over a decade. The movement recognizes the role of individuals in changing climate change and harnesses the collective power of its millions of supporters to shine a light on climate action.